A Global Campaign for Birth Defects
#WorldBDDay
On the ground and online activities were done before and during the first WorldBDday (March 3, 2015). In social media, #WorldBDday was launched as the official hashtag for the campaign. The Twitter-sphere was all aglow last March 3, 2015 for the first-ever World Birth Defects Day. In fact, 6,154,146 people were reached worldwide from February 6 to March 4, 2015. More than half of these were obtained during World Birth Defects Day (March 3) through the the Twitter BuzzDay and the WorldBDday Thunderclap, one of the important metrics of the campaign.
The first WorldBDday Thunderclap was hosted by the March of Dimes and it contributed to the total social media reach of the campaign. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. Similar to an "online" flash mob, Thunderclap allows supporters of a campaign to share a single message at the same time thru various social media platforms (e.g. Facebook, Twitter and Tumblr). The first Thunderclap was able to gain 544 supporters from 34 countries and reach 1,101,843 people worldwide. |
Highlights of 2015 Activities
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Go Social #WorldBDday:
Suggested Tweets and Posts Support the #WorldBDday campaign by sharing your personal thoughts or by posting any of the suggested posts on Facebook and Twitter. Do not forget to use the hashtag #WorldBDday (not case sensitive) to your tweets. I’m ready to raise awareness on March 3 because birth defects are common, critical and costly! #WorldBDday Join me March 3 to promote World Birth Defects Day to improve prevention and research worldwide #WorldBDday On March 3 let’s spread the word – every child born with a birth defect has the right to have a full and happy life #WorldBDday Birth defects may result in long-term disability, placing a huge burden on families & health-care systems around the world #WorldBDday Birth defects survivors may suffer lifetime disability but good health care services may improve their quality of life. #WorldBDday Did you know that 1 in 100 newborn has a heart defect? #WorldBDday Birth defects affect 1 in 33 infants and result in approximately 3.2 million birth defect-related disabilities every year #WorldBDday Too few countries have a birth defects surveillance program. Why not in all countries? #WorldBDday An estimated 270,000 newborns die during the first 28 days of life every year from birth defects #WorldBDday Did you know? Intake of 400 micrograms of folic acid daily can prevent occurrence of neural tube defects (NTD) by up to 70% #WorldBDday Did you know? Taking folic acid supplements is the only neural tube defect (NTD) prevention method proven to date #WorldBDday In PH, congenital anomalies are among the top 10 causes of infant mortality for the past 50 years (DOH) #WorldBDday The existing birth defects surveillance project in the PH is led by the Institute of Human Genetics,NIH-UP Manila @IHGenetics #WorldBDday Currently, newborn screening in the PH can detect up to 28 disorders #NBSsaves @newbornscreenph #WorldBDday Babies with metabolic disorders look normal at birth. Some Inborn errors of metabolism are detected through newborn screening #WorldBDday Alam mo ba? Ilan sa mga birth defects ay maiiwasan sa pagsagawa ng akmang hakbang bago magbuntis at habang nagbubuntis #WorldBDday Paigtingin ang National Surveillance System ng birth defects sa Pilipinas! #WorldBDday |
Messaging:
Birth defects affect around 6 percent of births and result in approximately 8.1million birth defect-related disabilities every year#WorldBDDay Worldwide, an estimated 303,000 newborns die during the first 28 days of life every year from birth defects. #WorldBDDay Birth defects may result in long-term disability, which places a significant burden on individuals, families, healthcare systems and societies. #WorldBDDay The most common and severe birth defects are heart defects, neural tube defects and Down syndrome. #WorldBDDay Although birth defects may be genetic, infectious or environmental in origin, most often it is difficult to identify the exact causes. #WorldBDDay Prevention Messaging: Many birth defects can be prevented. For example, rubella vaccination, adequate intake of folic acid and iodine, and adequate preconception and prenatal care are keys for prevention.#WorldBDDay Making healthy choices now is not only important for you, but also for the children you may have one day. Not all birth defects can be prevented, but there are steps you can take to help have a healthy pregnancy. Learn more on World Birth Defects Day. #WorldBDDay Moms-to-be: Zika is still a risk in many parts of the world. Protect yourself from #Zika during pregnancy. Take steps to prevent mosquito bites, avoid traveling to areas with risk of Zika, and protect yourself during sex. #WorldBDDay Sample Tweets (280 characters or less): Birth Defects Messaging: Join us March 3 to promote World Birth Defects Day to improve prevention & research worldwide #WorldBDDay Let your voice be heard! Join us March 3 to raise global birth defects awareness #WorldBDDay I’m ready to raise awareness on March 3 because birth defects are common, critical & costly! #WorldBDDay Join us March 3 for World Birth Defects Day! Help raise awareness On March 3, let’s spread the word – every child born with a birth defect has the right to a full & fulfilled life. #WorldBDDay Did you know that 1 in 100 newborns has a heart defect? #WorldBDDay Birth defects affect about 6 percent of births and result in approximately 8.1million birth defect-related disabilities every year. #WorldBDDay Too few countries have a birth defects surveillance program. Why not all countries? #WorldBDDay Many babies born with birth defects need long-term medical care. Join us in helping each baby have a full &happy life. #WorldBDDay An estimated 303,000 newborns die during the first 28 days of life every year from birth defects. #WorldBDDay Prevention Messaging: Pregnant or thinking about it? Learn what you can to protect your health &your baby from infections &birth defects #WorldBDDay Zika is still being spread in many parts of the world; pregnant women should continue to protect themselves from Zika infection #WorldBDDay Thinking of having a baby? Get healthy before you get pregnant. See your health care provider for a checkup #WorldBDDay Some infections before and during pregnancy can hurt both you & your developing baby #WorldBDDay Get vaccinated against flu and other diseases for your own health & your future baby#WorldBDDay. Practice good hygiene to prevent infections that may harm you or your baby. Wash your hands often with soap & water. #WorldBDDay Eating healthy foods, staying active & gaining the right amount of weight during pregnancy can help keep you & your baby healthy#WorldBDDay. Mosquitoes spread #Zika and other viruses. Use insect repellent to protect yourself from bites #WorldBDDay Social Media Tips:
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